Since 2008, Guangzhou Weibo Electronics Technology Co., Ltd.(referred to as Weibo) is the core agent of Youquke in Guangdong Province. He is committed to the field of broadcasting and television. With the development of NEUTTRIK in China, NEUTRIK has begun to cooperate and gradually develop in Guangdong Province. Customer groups in different fields, For example, professional audio, medical care, lighting and LED, etc., from 2010 to the present, Guangzhou Weibo has been the main partner of NEUTTRIK's development in South China. In order to help more manufacturers understand the role and new value of Shenzhen Weibo Electronic Technology Co., Ltd. established in Shenzhen, and understand the NEUTRIK connector. For this purpose, the "LED Screen Show the World" reporter interviewed Wei Bo. General Manager Yangxiaofeng conducted an interview.

NEUTTRIK brand high-end connectors are known around the world, and they have already entered the Chinese market and serve all walks of life. How do you open up your market in the Chinese market? What is the layout of the LED display application market?

Profession is a service commitment that we have focused on since we opened our business. Therefore, we deliberately add Profession to the English name of this new company, which means that the new company is more focused on professional services and maintains a long-term cooperative relationship with customers. In addition, we will also use our geographical advantages to provide the best service to our customers, because we always believe that communication is an important part of understanding our customers. This is why we started a new company in Shenzhen. When our customers have any problems, We can all arrive immediately to solve customers 'questions. With NEUTRIK's position in Hong Kong and its partnerships over the years, we firmly believe that we can solve all problems on the connector for customers.

The LED display application market is not a completely new market for Weibo. We have cooperated with some well-known brands in the market in the past, such as Aibisen, Huizhou Desai, Guangxiang and other customers. This time, the establishment of the new company is to cooperate with the development of NEUTTRIK on LEDs. From products, prices, and services, they must adhere to the needs of the market and bring the best solutions to each LED display application customer.

Where are the characteristics and advantages of the high-end connectors of the NEUTTRIK series of displays?
This problem is a bit easy. In the eyes of customers, NEUTTRIK is not only a brand. The value of NEUTTRIK lies in its reliability and stability. NETURIK's brand meets the fire prevention and electrical safety standards for imports and exports of various countries, so it is particularly welcomed by European and American customers. It is also the best choice for important domestic projects and government projects. With the rapid development of the LED market, many display screens are used in famous buildings or projects, such as CCTV, Hong Kong LV stores, and famous singers 'concerts. Times Square in the United States uses NETURIK power and signal connectors, and NEUTRIK has always been close to the needs of the market. In addition to ordinary power supply and signal plug-ins, NETURIK also introduced IP65's anti-power source TRUE1 and CAT6a IP65 signal plugs. To meet the needs of different venues

In the future, LED display products are becoming thinner and simpler. The distance between smart points is also smaller. For example, Wi-Fi connection technology, hard connection structure, etc. appear on the market. Does this have an impact on traditional connection methods? Does your product have a new layout for future technological changes? What is the future direction of technology in the industry?

The development of new technologies is a good thing for NEUTRIK products, because it will eliminate the second-line brands that are offensive in the market, are not creative, and have only followed the pace of others. All NEUTIRK's research and technology are in Europe. headquarters, The needs of the world's customers are very clear. In fact, in addition to the traditional power supply and RJ45 signal scheme, NEUTTRIK and the optoelectronic integration scheme are more suitable for the transmission of high-definition signals and high-voltage power in the future 8K, 16K or 32K, compared to WIFI or hard connection. It's more stable and able to cope with future advances in technology and transmission speed.

The LED display application industry is mainly concentrated in Shenzhen, Guangdong Province. As an official agent of NEUTRIK in Shenzhen, what kind of service experience will you bring to customers(different from manufacturers)?

In the market, there are many products that sell NEUTRIK under the name of an agent. The most common problem found is the problem of true and false mixing or high prices. Shenzhen Weibo provides professional services in a long-term cooperative, mutually beneficial and win-win relationship. According to the direction of NEUTRIK's development in China, we serve each LED manufacturer. It can be said that we are a Shenzhen company that operates according to European corporate culture like NEUTRIK. Add in some local inborn strengths to provide customers with the best and most professional plug-in solutions

Can you share your success story with us? How do you view the present situation of domestic connector market competition and the domestic connector enterprise's "hot pursuit"?

Our parent company, Guangzhou Weibo, is a company with many years of experience in radio and television integration projects. From CCTV to local Guangdong, Shenzhen, or Dongguan, we have been serving. Honest hospitality is the basis for our success in the broadcasting industry for many years. In the past few years, with the increasing cooperation with NETURIK, we have also received support from major LED industry customers such as Aibisen, Sijue Guangxu, and Regent Optoelectronics. Pragmatically provide value-added services to major LED customers in Guangdong Province on the basis of NETURIK products.

For the current domestic connector brand, we and NETURIK feel that this is two products of different heights and qualities. In important projects, 99 % will only use NEUTTRIK's brand, which is not only the height, quality, and import brand. The difference, It is also from an enterprise responsible mentality for consideration. In the LED industry, many people may have encountered some bad experiences, such as quality problems, suppliers do not admit that there is no service, or when there is a problem, they can not afford to take responsibility. NETURIK and Shenzhen Weibo will never have these problems. As a responsible company, we will all stand in the perspective of customers and find the best solution together. We are not afraid of customer complaints or customers to share their problems with us. Because this is our strengths and strengths, so that customers can understand the value of our company and NEUTRIK products, in addition to quality products, there are excellent localized services to understand the needs of each customer.

What is the vision of NEUTRIK for the next 3-5 years in the Chinese market?

NEUTRIK is a faster company than the market. We use high-quality products to customize market standards. In the coming years, in addition to the original power supply and signals, NEUTRIK is more committed to developing waterproof plugs, fiber optic applications and photoelectric plugs. In addition, In addition to plugs, NEUTRIK will also provide power supply and signal outline wires, customer-made wires, etc. according to customer needs, in order to provide more flexible and market-friendly products and services.